Fashion Communication 1

Record Drafts : After speaking to the printing company to inquire about my record sleeve they came up with the concept of create a record shaped holder for my book to sit in the sleeve so that it would be like you are actually pulling out a record out of the sleeve. Front: There will be a cut out part in the front of the record where my strategy manual will sit. Back: I designed a graphic to go on the back of the record with the title, locations and contents laid out how artists names and songs are displayed on a record. For my first draft I created it with our final image as the background but I think that it looks like there is too much going on it makes the text harder to read. Therefore I made two more drafts with the background just as a colour, one white and one with the orange colour that I have running throughout my strategy manual.

Sleeve Draft 1: Sleeve Draft 2: Sleeve Draft 3: As the front cover of my strategy manual gives off the impression of a record I decided I wanted to create a record sleeve for my strategy manual to go in. The idea of my first sleeve draft was to keep it quite simple by having the title on the front the same a the front cover of my book but black instead of orange. The middle of the sleeve would be clear plastic so that the circle image on my front cover would be visible through the sleeve. The back of the sleeve would just be plain orange. The second draft of the sleeve had the same idea for the front as the first draft but had a design on the back. The back would feature our final image, the title of the photoshoot, my name and the list of contents to resemble a track list that would feature on a record sleeve. The third draft of the sleeve features the same design on the back as the...

Strategy Manual Draft 3: For my third draft of my strategy manual I added: - Two double page spreads of creative edits of shots from the photoshoot. - An orange stroke round the images on my location page as I felt like the page looked unfinished without it.

Final Image Development: Our original idea for the final image was to have the photo of my brother and I hugging to be the focus point/the main image used as it strongly shows our theme of family. We then wanted to cut parts from other images from our other locations and overlay these onto the main image to show as many locations in the one photo as possible. However we tried this and we didn't really like how it was looking as it felt like there were too many things to look at and they weren't all working together as one image. Final Image: We decided to overly 3 different images on top of each other and change the opacity of 2 of them so that details of each image can be seen. We didn't change the opacity of the photo of my brother and I hugging as we still wanted this to be the main focus of the final image. We chose one of the photos to be us in the Frog & Parrot pub because we liked the Northern Soul sign and records...