Fashion Communication 1 Module Brief
Fashion Communication 1:
Context:
Context:
Fashion communication varies from accepted conventions of editorial commentary and launch to dramatic and abstract visions, taking many forms; from graphic design to moving image, and event management.
As forward thinking creatives you will need to challenge and investigate the communication of fashion concepts through the use of new media, applying innovative processes and methodologies, in order to create effective advertising campaigns, and events alike.
Brief:
You are asked to work in groups of 2 on a collaborative brief. Your task will be to create 1 final styled photograph which features 4 items, reflecting your unique interpretation of the concept 'Northern Soul' - a celebration of Sheffield street style and culture. Your work will be exhibited at the end of the module.
In your groups, you will be presenting 1 final image, showcased in a visually engaging manner, relaying the chosen concept.
Your outcome will be supported by other deliverables, including a 60 second concept film, mood boards, a creative strategy manual, promotional materials and presentations, all effectively demonstrating your unique interpretation of the concept 'Northern Soul'.
Submission Items:
As forward thinking creatives you will need to challenge and investigate the communication of fashion concepts through the use of new media, applying innovative processes and methodologies, in order to create effective advertising campaigns, and events alike.
Brief:
You are asked to work in groups of 2 on a collaborative brief. Your task will be to create 1 final styled photograph which features 4 items, reflecting your unique interpretation of the concept 'Northern Soul' - a celebration of Sheffield street style and culture. Your work will be exhibited at the end of the module.
In your groups, you will be presenting 1 final image, showcased in a visually engaging manner, relaying the chosen concept.
Your outcome will be supported by other deliverables, including a 60 second concept film, mood boards, a creative strategy manual, promotional materials and presentations, all effectively demonstrating your unique interpretation of the concept 'Northern Soul'.
Submission Items:
Thursday 16th May, TBC:
- Research File (Paper Based/Blog)
- Moodboards (7, Printed A3)
- Film (URL / Vimeo)
- Styled Photograph (1 x Final Outcome in
your Strategy Manual and Printed A3) - Creative Strategy (Professionally Printed)
- Presentation x 2 (Studio)
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