Promotional Materials for an Exhibition

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Concept & Narrative

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What does Northern Soul & Sheffield street style mean to me? > Before this project I had only heard the term 'Northern Soul' but never knew what it was or what it meant. > After researching the subculture the aspect of Northern Soul that stuck out to me the most was that everyone that was involved in the scene said that it felt like a family to them. > To me, Sheffield has meant family as my brother lived in Sheffield before I did so I always associated Sheffield with seeing him. > Therefore my brother and I are going to feature in the video and the photoshoot to convey this theme of family. Concept: > To showcase family in a casual/candid way around locations in Sheffield, including references to Northern Soul. Narrative: > Brother and sister walking round Sheffield visiting their favourite locations/stores. > Candid shots: - Flicking through boxes of records in Bear Tree Record store. - Looking through clothe...
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Concept Moodboard

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The concept of the shoot is a brother and sister visiting their favourite locations and stores in and around Sheffield to showcase family, whilst including references to Northern Soul and Sheffield street style through the places we visit and the garments we wear. As the brother and sister in the shoot is going to be myself and my brother we are going to visit our favourite street art locations as they are a big element of Sheffield and why we like the city. We are also going to visit our favourite vintage stores, Mooch Vintage and Vulgar Vintage as we both personally love to source our fashion from vintage stores and this is also a big trend around Sheffield and Sheffield street style and a popular trend in general. We are also going to visit Bear Tree Records as my brother in particular likes to collect music on records and we can include Northern Soul music references from here.
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