Fashion Communication 1

Final Sleeve Design: Printers Mock-up: Final Sleeve: Extras: Dimensions for the record sleeve: Test material for the sleeve - thick orange card: Test material for the record - foam board: Record sleeves: The printers that I used sent me two record sleeves, one white one with a hole cut out on each side and an orange one with a sticker on each side of the graphic that I designed for the record. However they were not what I wanted as the circles of the white sleeve did not match up with the circle on my front cover. I also didn't like the orange sleeve as I specifically wanted the cut out circles so that you can see my strategy manual and record through the circles to give off the feel of a real record. Therefore I contacted the printers again and asked for an orange sleeve with cut out circles. Final Record Design: Printers Mock-up: Front: Back: With Strategy Manual:

Formative Feedback Presentation: Final Concept Slide: Our final concept remained the same from the start to the finish of this project. our concept is to showcase the connection between family and Northern Soul through visiting my favourite places in Sheffield to celebrate Sheffield street style whilst including Northern Soul references. Final Rationale Slide: We decided on this concept because everyone who was part of the Northern Soul scene felt like it was a family to them. For me Sheffield has meant family as my brother lives in Sheffield, therefore this led to inspiring the concept of this photoshoot to show the connection between Northern Soul and family. This also led to the decision to have my brother and I as the models for the photo and video shoot to represent the family connection. Styling Outcome Slide: I am wearing wide leg corduroy trousers to represent the Oxford style wide leg trousers Northern Soul dancers wore to keep themselves cool whilst dancing.

As we took so many photos during the photoshoot I decided to make an album with the best images in. Photoshoot Album Part 1 of 2: Photoshoot Album Part 2 of 2:

Northern Souls Exhibition at Kommune: Set Up: The final images were hung at alternating heights from clear wire away from the wall and a show reel of everyone's final video was projected on the back wall.